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29 Dec 07 How to FTP your BANS software to your web site.

Because I know that many newcomers to the internet have never experienced using FTP to transfer files from a PC to their web hosting account, I created a small video to show you how to ftp the BANS software to a cPanel web hosting account.

I hope you find it useful.

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20 Dec 07 Search Engine Myths Exposed

How to get Great Results from the Search Engines - Download a FREE Chapter of our report NOW!

Google is like the Holy Grail of marketing on the web. Rank well in
Google and your profits are pretty much set.

But there is SO MUCH bogus information out there, often coming from
the “gurus” themselves.

On January 9th, 2008, Jonathan Leger is releasing a new f.ree report
that completely obliterates the following myths about Google (and then
goes on to show you what DOES work):

Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content

..and..
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!

The site is in pre-launch now, but if you sign up early you will get
a sample chapter full of proof and details.

And did I mention he’ll pay you for referring other people to this
powerful f.ree report? And that he’ll pay you for anyone THEY refer
as well (even while it’s in pre-launch)? Find out more about that
when you download your sample chapter from:

How to get Great Results from the Search Engines

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11 Dec 07 How to legally steal a business

This is the title of an out-of-print ebook which lays out in great detail the ins and outs of buying and selling businesses.  However, there is an ebook version of it;  but it’s safely concealed as a secondary product at this web site:  Why S.O.B.’s Succeed and Nice People Fail In Any Business - the first product is a good ebook costing a mere $10 (ok, a few cents less!) - and it gives you access to the original manuscript by Robert L Morrison, “How to legally steal a business” - for a mere $17.  So, for a total of $27, you’ve got a fantastic amount of useful information at your fingertips.

Go for it :)

11 Dec 07 Build a Niche Store

I’ve started to earn a living (modest, but growing!) using content management software of one kind or another to market affiliate products.  One great piece of software is the Build a Niche Store Software - which is reasonably straightforward to set up.

…. Maybe that’s easy for me to say, after several years of script installations, struggling with file permissions, ftp, mysql databases and more.

I’ve put together a basic video on how to set up the Build a Niche Store  program - so that you can get the benefit of some of my struggles.  I am using a site Blue Ocean Properties - which will show you how I got on, setting everything up.

Hope this helps some of you start making a living online.

M

11 Dec 07 eMail Marketing

Has the response to your e-mail promotions taken a nose-dive?

… Then you will want to pay close attention to this article! If the response to your e-mail marketing promotions has taken a nose-dive recently, hear me out on this: Everytime someone announces that they’ve just discovered the “next big thing” in online marketing, I’m naturally a little
bit skeptical.

Sowhen I heard that world-renowned Internet marketing expert Corey Rudl has a “revolutionary” new product, I
wasn’t sure what to expect!

But then I read his article — the one that’s included here. And let me just say that I know my marketing techniques will be drastically different from now on!

I strongly suggest that you read this!

From: Internet Marketing Center

Over the past few months, a number of my subscribers have been asking me about the latest marketing technology to hit the Internet.

It’s called “direct-to-desktop” publishing, and right now,
it’s the exclusive property of Fortune 500 companies who are paying tens of thousands (even hundreds of thousands!) of dollars to have hotshot developers create custom software that lets them cash in on the new technology.

Direct-to-desktop publishing gives these elite companies the kind of advantages that most Internet marketers can only dream about…

  • 100% guaranteed message delivery
  • Instant messages that appear in full color and sound, right
    on a customer’s computer desktop
  • An exclusive, private communication channel with
    loyal customers and subscribers


All in a customized, branded window with their company logo at the top.

When you visit one of these companies’ web sites (think online music stores, sports fan sites, entertainment sites, and so on), you’ll see an offer that says something like “Click this button to
receive instant updates direct to your desktop.”

Click the button and you’ll download a small, customized “reader”
application that lets your computer receive messages from the company.


The advantages of ‘Direct-to-desktop’

Direct-to-desktop publishing lets you send HTML messages directly to your customers’ desktops — instantly, reliably, and electronically — without having to wrestle with e-mail filters, bounce backs, or competition.

Once customers sign up, they don’t have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you — and all they have to do is click to read it.

It’s brilliant. The system doesn’t use e-mail, yet it is 100% opt-in
– subscribers simply turn off the program if they wish to stop
receiving messages.


It’s a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads… just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way.

The right technology at the right time


Here’s the bottom line: E-mail marketing is getting more and more
complicated. While e-mail is still a powerful marketing tool (Proof:
I used it to make more than $2.4 million last year, and I’m on track to do the same again this year), these days you need to work harder than ever to keep in touch with your list of customers and subscribers.


Here’s why:

  • Subscribers change their e-mail addresses, leaving you without a way to contact them.
  • Your legitimate messages get wrongfully trashed by overactive junk mail filters.
  • People’s free e-mail accounts fill up quickly, causing your messages to bounce back.
  • And even when your e-mail makes it into a subscriber’s inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don’t know what you’re doing.

For these reasons, many marketers are looking for opportunities to use this new direct-to-desktop technology as a “partner” tool
that works hand-in-hand with their e-mail and advertising campaigns.

Unfortunately, there are still a few problems with it…

The ‘big guys’ have cornered the market

Right now, the Fortune 500 companies have cornered the market on direct-to-desktop publishing. And for good reason — they’ve been the only ones who could afford it!

These companies have paid huge sums of money to have software developers convert their company materials into compatible content. They’ve hired professional designers to come up with attractive, customized “reader”applications they can send to their subscribers. And they’ve put tons of money into developing flashy graphics, streaming audio, and video clips to send out.

There is a tremendous opportunity for marketers to be at the very front of the curve, taking advantage of this red-hot new technology to get secure, direct access to the desktops of your customers… But unfortunately, it’s next to impossible for the average person to get set up with direct-to-desktop technology right now.

You need to know a programming language like XML to create your content “feed.” And unless you’re willing to hire some expensive software developers, your subscribers will have to use a generic “newsreader” application to receive your messages.

Where this new technology is heading

The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most
companies didn’t have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site.

Then a few companies started looking at how to make web design accessible to the public — and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes!

The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions — and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.

And now, the same situation has come up again. This technology will become mainstream in the future, but it’s those who get in on it FIRST who will see the biggest profits from it. And at the moment, it’s just now affordable for all of us smaller companies that don’t make billions of dollars a year.

I’ll let you in on a ‘little secret’…

I know from talking to Corey that he just didn’t think it was
fair that Fortune 500 companies are the only ones that can
afford this technology, while marketers like you and me have to settle for inferior, stop-gap solutions.
And I know that he and his team have been quietly working on a solution to allow “regular” small online business
owners start using “direct-to-desktop” technology
for a tiny fraction of what those Fortune 500 companies are
paying…
Just recently, Corey released his powerful new solution to a select group of his customers and subscribers… complete with customization, branding, and tracking tools BEYOND what these $10,000+ solutions typically offer. And now YOU have the opportunity gain a HUGE advantage by making sure you reach the market with this FIRST — long before your competitors even know it exists!

Go to: http://www.marketingtips.com/desktop/t/923879


but don’t delay, because like Corey said, the marketers
who use this first will be the ones to see the biggest profits.

I hope this information helps you kick your online marketing into the next generation!

M

09 Dec 07 Frustration

This is just a quick rant - to all companies who run their own affiliate programs through third party providers such as Linkshare, CJ, Shareasale and others.

Firstly - they work fine in their individual ways.  You wouldn’t really expect them to operate identically.  However, from the point of view of recruiting affiliates, there are some issues.

As someone who has just started marketing affiliate products fairly aggressively, I find it frustrating beyond belief when I have to wait several aeons to be accepted into a program.  I select programs to promote thus:

  • I select a niche
  • I actively seek out merchants whose products are related to that niche
  • I apply to be an affiliate - and if I have to wait, then the chances are that the mood has left me and I move on somewhere else.  I don’t always have a lot of time to add products to a web site.  I need to get accepted straight away and then add the relevant code to the web site I am building, right there and then.
  • I love the service offered by GoldenCan (some of the time!) - and also the Shareasale Page-Builder.  That’s an ace product, although I would love to save preferences for the general way I use it.
  • I also love the downloadable csv information from Shareasale - I can manipulate it to suit my own ends on my own pc, without bothering a server somewhere.

I know that prestige companies like to be  selective;  but if I am using one company in preference to others because of the ease of use, then I suspect that I won’t be alone in that.

Conclusion - a lot of big companies may be losing the chance to have extra sales because they’re not providing the wee guys (like me!) the appropriate information in a timely manner to let me work my magic!

07 Dec 07 Dented, dinged and bashed copies of Internet Marketing Centre Products

I received this email this morning -

I just got an email from Derek Gehl I had to tell you about.

Get this…

Apparently, a whole stack of boxes containing his “Insider Secrets to Marketing Your Business on the Internet” courses fell over, and almost landed on one of his employees!

(I can see the headlines now: “Internet marketing guru turns warehouse employee into human pancake.”)

Keep in mind that just one of Derek’s courses contains
850+ pages, plus DVDs, CDs, booklets, and tons more…
So having one of them landing on your head would NOT be pleasant!

Anyway, Derek told me his employee was ok… but his courses weren’t so lucky. Apparently most of them were slightly
*damaged* from the tumble.

A few scratches here and there, the odd dent, maybe a bent page. Bummer!

But Derek is famous for being a perfectionist, and he thinks those copies of his step-by-step “Insider Secrets”
course are not quite pristine enough to sell at the regular price.

… So he’s going to give them away at a HUGE discount!

Dented copies of Insider Secrets

Just in case you haven’t heard of “Insider Secrets”
before, here’s what you need to know:

This Internet marketing “bible” has been the best-selling guide to how to grow your own money-making Internet business from scratch for more than 10 years running for one reason — the strategies inside WORK! — and it’s been updated with brand new strategies for 2007.

So if you’re willing to overlook the odd scratch on the cover or the occasional dog-eared page, this is your chance to get your hands on the exact same information that 1,000s of regular folks have already used to generate full-time incomes of $50,000… $100,000… even $250,000 (and more!) per year on the Internet from the comfort of their own homes…

… And you can get the blueprint they followed for a small fraction on the regular price they paid!

There’s just one catch: Derek only has 267 ‘damaged’
copies up for grabs, so don’t delay. *This offer is strictly first come, first served basis.*

http://www.clickcommerce.co.uk/recommends/dingsanddents

To your success,

Derek Gehl
The Internet Marketing Center

P.S. If you’ve been dreaming about starting your own successful Internet business, but lack of cash has been holding you back, this is your perfect opportunity to get your hands on ALL the tools you need to start your own highly profitable Internet business and earn a life-changing income…

… WITHOUT a big upfront investment!

So hurry, before those 267 copies are gone! Go to:

http://www.clickcommerce.co.uk/recommends/dingsanddents

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05 Dec 07 Web Design Software - Coupon Code (Valid 7 days)

Coffee Cup is one of the coolest web design software packages around - I just love it.   For the next 7 days, there is a 15% discount when you put in the Coupon Code “Snowflake” when you order the software.  Please say that Margaret MacGillivray sent you to them :)

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04 Dec 07 Are You Faking It Or Are You Making It?

Have you heard the phrase fake it until you make it? It’s something which is increasingly common among business owners, especially on the internet or in direct mail. The basic idea is someone sells you a program or course teaching you how they made millions- only they haven’t yet made the millions, they hope to do so by selling thousands of copies of the course they sold you. They were lying about being rich to begin with, but if all goes to plan they’ll get rich in the end. Odd huh? These tactics are on the rise, so we’re going to try and explode some of the myths in this area.

 

What’s The Point?

What is the point of this kind of business? After all would you take flying lessons from someone who couldn’t fly a plane? In one word, the point is laziness! The “fake it until you make it” guys are typically internet or direct marketers who are possibly new to the whole thing, or just the more experienced kind that are plain lazy. They find a web page or direct mail ad that is very convincing, promising millions of dollars just by following these few simple steps, working just a few hours each day from home. Is there anyone that wouldn’t want that lifestyle?

 

So they part with their money, and are sent a course explaining how to set up a very similar website, selling an almost identical product. They will make money if they can make some sales from this site, the end result hopefully being that they make enough money to take care of the “make it” part. And then the cycle repeats and repeats, until there are thousands of people selling products, making a few hundred dollars, but claiming to make millions from it on their web pages. A truly strange phenomena, but somewhat of a self fulfilling prophecy.

 

The Legal Standpoint

Is it legal for advertisers to work on a “fake it until you make it” basis? I don’t know what the FTA would make of it, but I would guess it’s some kind of grey area, as it’s very difficult to prove how much anyone is or isn’t earning from their website. Most often they will provide screenshots of proof of earnings etc on the sites that they sell their courses from. They can look pretty convincing, but these days it’s pretty easy to swipe such images from another site, or just create them yourself with Photoshop or some similar program.

 

Do Any Of Them Make it?

Very few if any. You can make millions from the internet and other direct marketing methods, but it takes consistent effort and skills that are built up over time. If the “fake it until you make it” guys are too lazy to find their own manner of working and too dishonest to be bothered about telling lies, the chances are most of them are not going to apply the consistent efforts required to learn the ropes or make any money at all. Those new to internet marketing are pretty susceptible to these schemes, and many people do start there before getting their own (better) ideas and becoming successful doing something else.

 

Is It On The Increase?

Yes, unfortunately so. Modern web technology makes it possible for complete amateurs to create or acquire tremendously impressive websites, sites which can really snare and captivate a viewer. The casual web browser has no way of knowing how old the site is or if the proof of incomes are real or fake or even just stolen from another site. The only remedy is to be extra vigilant.

 

How To Tell?

It’s very tough to tell if any person is being honest about the claims of their product. Thankfully there are a few tricks we can keep up our sleeve.

Visit whois.net - This site will give you details of any website, the name of the owner, when it was first registered etc etc. Very useful, as it’s unlikely that a website registered 6 weeks ago is making millions for its owner!

Visit Alexa.com - This site keeps traffic stats for virtually every page on the web. A profitable webpage will usually have hundreds or thousands of daily visitors, especially if the site is making the owner millions. It’s very easy to see if this is true by using the graphs here.

Google the site owner’s name. You can find out many useful things with a simple Google search, and if there are bad reports or reports of the site being a scam, you can usually find them with some smart searching.

Look for a guarantee - Many online payment processors, Clickbank.com for example, will have a guarantee, so that if you aren’t happy with your purchase you can get an instant refund.

 

Hopefully you’ve found this useful - Remember-If you avoid “faking it” you’ll have a better chance of “making it!”

About the Author

Dave Origano runs seven successful business, all doing at least 6 figures per year. Learn from this successful serial-entrepreneur how he does it, what marketing secrets he has and what strategies he uses at his website http://www.MrOrigano.com