23 Jun 09 Tips on building links back to your web site

Here are some tips on improving your web site’s popularity.

• There are several good ways to encourage web sites to link to your site;  the first tip is the basic “Make sure your site is worth a link from somewhere else.” In other words, your site should be useful, have great content and be useable.
• You can run PPC ads for your web site – eg use Google adwords to drive traffic.  This can cost a lot of money and it is a very technical exercise to get appropriate keywords to match your web site content for a low cost per click.
• You can market your web site yourself in free ad sites.  For instance, using USFreeAds is one good way to get targeted visitors to see your products.
• Writing articles and publishing them on article directories (you get to leave your web link in the resource box which describes you) is a very popular way of getting your web link distributed around the net.  When you publish the articles, you give permission for other web sites to use this article as long as they provide an active hyperlink to your site.
• Creating blogs on blogger.com, wordpress.com and other free blogging platforms can also provide great opportunities for marketing your store.  I just came across a new place to host a free blog – and, having tested it, I am quite impressed with the capabilities.
• Buy links on web directories.  I use this quite often (ok, I would say that because I run my own web directory at Storexplore) but I do believe that this is a really useful way of attracting the attention of the search engines which compete with Google – I keep saying that Google’s not the only search engine in town!

People often ignore the old-fashioned ways of promoting their web sites.  For instance, offline promotion of a web site can be especially effective if you are targeting local customers.

You have to work on improving your web business with the same determination and effort as you would a traditional bricks and mortar store.  There is no easy way to do this and no time like the present to start marketing your business.

Tags: link building, market your web site, web links

15 Oct 07 I regularly sit and count the letters

…. why on earth would I do that??

Well, taking part in online forums is one way which many marketers use to create traffic for their web sites. Answering questions and providing help for newbies is a great way to create credibility and a fan base of people who respect your judgement and your expertise.

There are countless discussion forums on the net – and you’ll probably only come across a handfull which are really useful to you as you grow your online business. When you register as a member and become an active contributor in the discussions, you generally are not paid cash for your contributions – you are, however, allowed to leave signature files with active hyperlinks back to your own web site(s).

Many forums only allow small signature files – ie 200 characters – more frequently 255 characters. That’s why I count the letters. If you make a keyword tag link – eg linking the words Internet Marketing Forum – to a web site (eg http://www.enter-the-ether.com/forum …) then you’re using a whole lot of characters and gaining only one link.

That’s why I decided to increase the amount of characters you can use in your signature file in my forum to 750 characters. That’s a massive amount and will allow you to promote several of your web sites with keyword links – mind you, you’ll have your knuckles severely slapped if you promote porn, gambling or anything illegal or racist. After that, I feel that it’s a very generous “payment” for your contribution on our forum.

You’re all invited – I look forward to seeing you there.

Margaret

13 Dec 06 Internet Marketing Forum – Conquer your fear.

When I put my first post on a discussion forum, I was shaking inside; I was new to the internet, knew nothing about the etiquette of meeting folks online – and yet I had to ask my questions to learn something. Over the years, like me, millions of people have faced that first step and have contributed to the many and varied discussion forums that abound on the web.

If you’re looking for a great place to start learning about internet marketing, then I definitely recommend Conquer Your Niche

Why?

• There are many very knowledgeable people there – some of whom have made a great deal of money. What’s great about that is that they are also happy to contribute their expertise to help you get started.
• What else? Well, if you just join the forum and don’t upgrade your membership, you get some advertising credits. “What’s so special about that?”, you’re asking. Well, your adverts will be spidered by the search engines; if you have links from a very fast-growing web site back to your own, then your site will seem that much more important and will move up the search engine results much faster.

Don’t delay – join today! Conquer your fear of taking part in discussion forums, discover techniques and methods to help you succeed online. Conqueryourniche is a great place to start.

PS – if you are an elite member of this group, the fantastic news is that you get Huge bonus advertising slots!  Well worth the money, IMHO.

03 Dec 06 Conquer your niche – a review!

You will be able to network with copywriters, programmers, traffic generators, graphics and website designers, online and offline marketers all in one place!!!

The forum in question is called Conqueryourniche
What are the benefits of being a member?

Well, there are several ways to look at this site; firstly, there is an extremely active discussion going on in various sections – if you decide to take part, then the pace can be fast and furious. If you ask for help, then you are likely to get some very helpful and knowledgeable suggestions. If you give help, then you build credibility by using your expertise to solve someone’s problems. As with many other forums, you can publicise your site and business by using your signature file.

Then, to reward you for making a lively discussion, the forum also gives you advertising credits. If you are a free member, you get a 1/2 credit for each post you read and 5 credits for answering questions (or asking them).

As a paid member, the advertising benefits improve dramatically. You get 1 credit for reading a post and 20 credits for answering.

These credits then “buy” ads on the site – which are shown as long as you have credits in your account.

There is an SEO benefit to doing all of this; because it is such an active forum, it will be actively spidered by the search engine bots. This means that if you participate fully in the discussions, making several posts each day, then there are going to be many active relevant links back to your site found by many search engines. Powerful!

I hope you enjoy visiting the site and I look forward to seeing you there.