23 Jun 09 Tips on building links back to your web site
Here are some tips on improving your web site’s popularity.
- There are several good ways to encourage web sites to link to your site; the first tip is the basic “Make sure your site is worth a link from somewhere else.” In other words, your site should be useful, have great content and be useable.
- You can run PPC ads for your web site – eg use Google adwords to drive traffic. This can cost a lot of money and it is a very technical exercise to get appropriate keywords to match your web site content for a low cost per click.
- You can market your web site yourself in free ad sites. For instance, using USFreeAds is one good way to get targeted visitors to see your products.
- Writing articles and publishing them on article directories (you get to leave your web link in the resource box which describes you) is a very popular way of getting your web link distributed around the net. When you publish the articles, you give permission for other web sites to use this article as long as they provide an active hyperlink to your site.
- Creating blogs on blogger.com, wordpress.com and other free blogging platforms can also provide great opportunities for marketing your store. I just came across a new place to host a free blog – and, having tested it, I am quite impressed with the capabilities.
- Buy links on web directories. I use this quite often (ok, I would say that because I run my own web directory at Storexplore) but I do believe that this is a really useful way of attracting the attention of the search engines which compete with Google – I keep saying that Google’s not the only search engine in town!
People often ignore the old-fashioned ways of promoting their web sites. For instance, offline promotion of a web site can be especially effective if you are targeting local customers.
You have to work on improving your web business with the same determination and effort as you would a traditional bricks and mortar store. There is no easy way to do this and no time like the present to start marketing your business.
Tags: link building, market your web site, web links
09 Apr 09 Bring back the bank manager
Retail banking in the UK for small businesses has never been the same since the Bank Manager disappeared from the High Street Bank.
For many years, when it came time to renew our bank overdraft facilities, our local bank manager (I use the term loosely, our bank is 65 miles from our place of business) would call in to see us along with our accountant to see for himself the way the business looked, discuss the figures, ask what our plans for the year were – and generally do a discreet “health check”. He never made a journey just to see us – we were quite happy to see him on his way to a meeting at head office – or returning home from other business trips.
The business banking section of our bank is now automated – with very little human intervention (or so I am led to believe). When I do have to speak to a business banking team member, I am told that charges happen automatically – and there is no feeling for the quality of our business or the honesty and reliability of us as people and customers of the banking service.
“Bring back bank managers, please,” is my request to the banking industry. Allow for some discretion in your banking rules – and we can all get back to running our businesses.
Tags: bank manager, bank overdraft, banking problems, British banks, business banking, problems with business account
31 Dec 08 Completely off-topic
…. I’m exasperated. I offered to help someone set out an auction for eBay (it’s currently up and running, but looks a little rough round the edges.) Unfortunately, when I look at the mile long copy, I realise it’s been created in MS Word (or similar) and pasted into the auction, including all the dubious coding extras. AAAAAAAAAArgh.
Please, if you’re going to create text for auctions, why not treat yourself to the wonderful (free) Alleycode editor.
Margaret
08 Jun 08 U.S. President Teaches You Marketing!
Dear Friend:
Crazy as it sounds, the next U.S. President, whether it’s McCain or Obama, is gonna help you sell more of your stuff.
“Oh, yeah. Right Marlon. Let’s see you ‘splain this one to me…”
No seriously. Read this email for the complete scoop. It ain’t gonna cost you a cent, pound or peso. So wadda you got to lose?
Well, it’s election time again in the U.S. You guys and gals in UK, Australia, Japan, New Zealand, Canada and so forth are probably even hearing about it.
The candidates are making their final whistle stops. It’s a good time to talk the marketing of a President.
There’s a lot YOU can learn from this year’s election that can show you the path to selling more of your stuff.
Isn’t it kind of strange that the most prestigious job in the U.S. comes down to one thing –
M-A-R-K-E-T-I-N-G!
See, marketing is about selecting MARKETS for a product or service and designing an APPEAL to that MARKET that will get a response.
That’s what marketing is. The study of and appeal to markets. I bet a lot of people teaching marketing don’t even understand that.
Yeah, you have the traditional marketing mix of product, price, promotion and distribution (or place).
But at heart, it’s just about markets. Who is in the market for MY product (or service).
Think of it like this: The President IS a product that is sold to markets. Who are those markets?
Gays, lesbians, religious groups, right wing, left wing, investors, educators, labor unions, moms ‘n dads,
corporations, small businesses, and so forth.
You will hear each of the candidates specifically pick out certain of those groups and make an appeal or promise to them.
The appeal or promise is essentially a HEADLINE. It’s the articulation of a promise or a benefit.
A candidate is in the JOB of picking out groups or markets and making a PROMISE to them of a BENEFIT.
If you WATCH TV, you’ll see them speaking to different groups, making appearances at schools, labor union rallies, army groups, educators and so forth.
All in an effort to GET PUBLICITY for a marketing message delivered to a specific group or audience.
They don’t give a speech ’cause they wanna get their message to the local PTA. They do it because they’ll get national media coverage and gratus media coverage.
So instead of paying for radio ads or TV spots, they get advertising without forking over any green stuff.
You’ll notice they use all the media: TV, radio, billboards, publicity, direct mail, telephones, and more
I’m not thinking of right now.
Heck, they even have the equivalent of a commissioned affiliate program — you help ME get elected, and you’ll get pork barrell legislation back in return, or you’ll get a cushy cabinet position…or somethin’ along those lines.
What can YOU learn from this?
What GROUPS are you aiming specific promises or messages at for your product or service?
Even the President lives and dies by marketing. And if he or she needs to know it, don’t you think YOU better know it too?
Best wishes,
Marlon Sanders
P.S. If’n you want a crash course in marketing (both
online and offline), you can get it here:
http://getyourprofits.com/z/264/CD27304/
(By the way, if you problems on your PayPal limit, we have
an alternative payment method. Just live chat us
at amazingformula.com/support)
You may not make it to running for President. But I bet
you can get a better job, start a more successful
business, promote your group or organization with more
success — or help your kids be more successful in life.
08 Jun 08 Internet Marketing Center Product Review
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I’m really impressed by the combination of basic AND advanced website profit strategies Derek has poured into “Insider Secrets”… … So if you’re a total Internet newbie, you’ll learn how to transform your hobbies and passions into a lucrative online business you can grow from scratch! And if you already have an Internet business, the advanced sections of this system will show you how you can send your online profits through the ceiling! After testing out a handful of the strategies myself, I was left speechless by how effective — and profitable — each one was… In
He also throws in FIVE super bonuses — including 4 resource CDs and one DVD — with additional lessons, examples, interviews, and website reviews! I give Insider Secrets VERSION 2008 a perfect 10 out of 10 without hesitation.
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Tags: affiliate marketing, Derek Gehl, Internet Marketing Center
05 Dec 07 Web Design Software – Coupon Code (Valid 7 days)
Coffee Cup is one of the coolest web design software packages around – I just love it. For the next 7 days, there is a 15% discount when you put in the Coupon Code “Snowflake” when you order the software. Please say that Margaret MacGillivray sent you to them 
Tags: Coffee Cup Software, Coupon Code
