23 Jun 09 Tips on building links back to your web site
Here are some tips on improving your web site’s popularity.
- There are several good ways to encourage web sites to link to your site; the first tip is the basic “Make sure your site is worth a link from somewhere else.” In other words, your site should be useful, have great content and be useable.
- You can run PPC ads for your web site – eg use Google adwords to drive traffic. This can cost a lot of money and it is a very technical exercise to get appropriate keywords to match your web site content for a low cost per click.
- You can market your web site yourself in free ad sites. For instance, using USFreeAds is one good way to get targeted visitors to see your products.
- Writing articles and publishing them on article directories (you get to leave your web link in the resource box which describes you) is a very popular way of getting your web link distributed around the net. When you publish the articles, you give permission for other web sites to use this article as long as they provide an active hyperlink to your site.
- Creating blogs on blogger.com, wordpress.com and other free blogging platforms can also provide great opportunities for marketing your store. I just came across a new place to host a free blog – and, having tested it, I am quite impressed with the capabilities.
- Buy links on web directories. I use this quite often (ok, I would say that because I run my own web directory at Storexplore) but I do believe that this is a really useful way of attracting the attention of the search engines which compete with Google – I keep saying that Google’s not the only search engine in town!
People often ignore the old-fashioned ways of promoting their web sites. For instance, offline promotion of a web site can be especially effective if you are targeting local customers.
You have to work on improving your web business with the same determination and effort as you would a traditional bricks and mortar store. There is no easy way to do this and no time like the present to start marketing your business.
